Genevieve Jan 19, 20214 min readFROM RED CARPET TO RED SLIPPERS It occurred to me as I sit here working from home during our third lockdown, how things have changed in only five years. Where once I...
Genevieve Nov 18, 20203 min readSTANDING OUT FROM THE CROWDLast week I took part in a webinar hosted by The Work Crowd and PRCA to talk about ‘Getting Yourself Noticed as a Freelancer’ together...
Genevieve Jun 3, 20203 min read5 THINGS YOU CAN DO FOR YOUR PR NOWAfter almost three months in lockdown, and PR possibly taking a back seat while you have been trying to best maintain the business, we...
Genevieve Mar 25, 20204 min readCOVID-19 KEEP CALM & KEEP GOING Covid-19: Our entire world has turned on its head over the last few weeks and we are having to tap into our resilience, flexibility and...
Genevieve Jun 24, 20193 min readFINDING THE RIGHT PR SOLUTION FOR YOUR BRAND?Finding the right PR for your brand is almost like finding life partner. The relationship is a bit like a marriage; it has to be based...
Genevieve Jun 24, 20194 min readDO WE STILL NEED TRADITIONAL PR?One of the most frequent questions I’m asked is: ‘Do we still need PR - or is it now all about digital and social?’ The media landscape...
Genevieve Jun 24, 20193 min read#AD THOUGHTS AND PONDERINGS ON THE NEW SOCIAL MEDIA TRANSPARENCY GUIDELINESNew guidelines have thrown the PR world into a frenzy. If it wasn’t bad enough that the lines between PR, Social Media, advertising are...